DUREX: ENSURING A SEXTEMBER TO REMEMBER
The challenge Durex’s Sextember project was born as an initiative to stimulate a broader reflection on the concept of sexual wellness. To idea was that to experience sexuality to the fullest, we must talk about sex more — and with more people. The campaign was launched on September 1. That’s when Red Havas Italy introduced the activities and the manifesto that guides each initiative, including […]
GETYOURGUIDE: SEARCHING FOR THE ULTIMATE SWIFTIE TOUR GUIDE
The challenge GetYourGuide challenged HAVAS Red UK to generate brand awareness and affinity for GetYourGuide as a one-stop-platform for unforgettable experiences all over the world. When we heard they were creating the Ultimate Swiftie Tour, HAVAS Red couldn’t resist jumping in and partnered with the UK to bring travellers and Taylor Swift fans the best […]
PERRIGO: LAUNCHING THE SMART, SEXY AND SERIOUSLY HISTORY-MAKING OPILL®
The challenge As soon as Opill® received its history-making FDA approval in July 2023, its makers, Perrigo, turned to us to create widespread interest in the imminent launch of the first OTC daily birth control pill and educate a consumer audience that likely had a lot of questions. /wp-content/uploads/2024/08/HAVAS-Red_Opill_MMM-Award_-PR-SizzleReel.mp4 The solution Being a first-of-its-kind product, […]
THERABODY: REINVENTING WELLNESS WITH THE THERABODY RESET EXPERIENCE
The challenge Therabody wanted to further establish themselves as a holistic wellness technology leader with the announcement the next generation of Theragun devices to the UK –designed to serve a wider range of customer pain points than ever before. The solution With UK media viewing Therabody as a product for elite athletes, our approach needed […]
SINGPOST: SPREADING LOVE DURING CHRISTMAS WITH #INSTAPOSTCARDS
The challenge In the age of digital communications, the traditional way of sending mail was becoming obsolete. Postcards, previously an intimate way of sharing notes and visuals with loved ones, were losing their relevance. Emails, messages and DMs were much more convenient as compared to snail mail since that only required a few clicks with […]
NAKHEEL: CELEBRATING REGIONAL MUSICIANS WITH 3-DAY FESTIVAL
The challenge The Pointe, the iconic waterfront destination by our client Nakheel, worked with us to launch the Recognizing Emerging Local Musicians (RELM) platform to celebrate regional musical talent. /wp-content/uploads/2024/08/videoplayback.mp4 The solution The Pointe’s RELM program hosted a three-day music festival, RELM FEST, featuring a dynamic line-up of artists. Not only did the campaign achieve […]
PRÉNATAL: ESTABLISHING GENERATION G AND A NETWORK OF EXPERT PARENTS
The challenge In 2023, Prénatal (part of PRG Retail Group) celebrated its 60-year anniversary and sought our help to relaunch its brand as a partner for Italian families: a mission more important than ever in a year with the lowest birth rate ever. /wp-content/uploads/2024/08/PRENATAL-Case-history-GEN-G-2024-SUB-ENG.mp4 The solution We proposed to Prénatal a new vision, approach and […]
DOMINO’S: CALLING FOR PIZZA TESTERS (AND MASSIVE MEDIA COVERAGE)
The challenge To achieve maximum media coverage for Domino’s Pizza, we turned what was a pure promotion — pizza delivery by the company’s marketing director Silvia — into news. /wp-content/uploads/2024/08/Sequence-01-1.mp4 The solution We decided to create a new job position in the company and launch a massive campaign for Silvia to find a Domino’s “Pizza […]