UNICEF: CALLING ON YOUNG POETS FOR WORLD CHILDREN’S DAY
The challenge World Children’s Day is UNICEF’s flagship global day of action for children, by children, marking the adoption of the Convention on the Rights of the Child (CRC) on Nov. 20. Each year on this day, UNICEF advocates, educates and raises funds for the most pressing issues facing children—such as COVID-19. Young people have spoken […]
GOVERNMENT OF PALAU: INTRODUCING A WORLD-FIRST IMMIGRATION POLICY WITH THE PALAU PLEDGE
The challenge The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau, which has a comparative population of 20,000. The Palau Legacy Project, a tourism marketing […]
Adidas: Diving into Body Positivity with a Liquid Billboard
The challenge We set out to inspire all women in MENA to embrace water with confidence by introducing adidas’ first inclusive swimwear line. A YouGov survey commissioned by adidas in 2021 revealed that only 12% of women in the United Arab Emirates are completely comfortable wearing a swimsuit at a public beach or pool. Body shame and lack of privacy […]
ZITRÖN: REBRANDING FOR THE ËND OF AN ËRA
The challenge Anyone buying a car in Germany has many manufacturers in their awareness set. But not Citroën, for which brand awareness has been at a low point lately. For Citroën’s 100th birthday, the brand wanted to remind Germans of its existence. But it was time to change something — so we did! /wp-content/uploads/2024/08/Zitron_-The-End-of-an-Era.mp4 The solution The most important element of […]
ADIDAS AND SAUDI ARABIAN FOOTBALL FEDERATION: PAYING TRIBUTE TO FANS WITH “WEAVED AS ONE”
The challenge National football jerseys are usually launched by football icons. But when adidas entered a four-year partnership with the Saudi Arabian Football Federation (SAFF), they sought to pay tribute to the fans of the sport across the Kingdom – the true stars of Saudi Football. /wp-content/uploads/2024/08/adidas_SAFF-Weaved-As-One_90s_sub-EN.mp4 The solution To bring this to life, we […]
NORCO: BUILDING BRAND PURPOSE
The challenge Norco is a 100% Australian farmer owned dairy co-operative; a unique proposition which drives the organisation to always put its farmers first. To coincide with an in-store, on-pack promotion raising funds for The Black Dog Institute, which delivered mental health resources to regional communities, Havas Red were tasked to devise a campaign which […]
Glenmorangie: It’s kind of delicious and wonderful
The challenge Glenmorangie believes that a knowledge filled and theoretical experience is not necessary to enjoy the wonder of its single malt. Founded on this brand truth, a campaign was pegged entirely on inclusivity, to establish its new global positioning and welcome more people into its wondrous world… It’s kind of delicious and wonderful. /wp-content/uploads/2024/11/Sequence-01_1.mp4 […]
NATIONAL HEALTH SERVICE BLOOD AND TRANSPLANT: RECRUITING BLACK DONORS
The challenge How do you inspire Black audiences – which are diverse, disparate and historically distrustful of medical institutions and governments – to give blood? This was our challenge when NHS Blood and Transplant tasked us with recruiting blood donors from Black communities to satisfy demand for rare blood types that can help treat sickle cell (a genetic blood disorder) in England. More and […]
FINISH: DRAWING ATTENTION TO WATER RESOURCES WITH “THE DESERTS OF ITALY”
The challenge When you think of Italy, what comes to mind are likely things like food, fashion, design and art. Deserts, however, are not usually what we associate with Italy. But a countrywide water crisis has created deserts where a few years ago there were cultivated lands, rivers, lakes and other natural beauty. Our client, […]
COKE STUDIO BHARAT: SING TO REMEMBER
The challenge A diverse land of 780 languages, India has actually lost 200 languages over the last two decades and risks losing more. The reason for this linguistic erosion is under-representation in pop culture, which primarily features just Hindi due to Bollywood, India’s massive film industry, and English due to global influences. /wp-content/uploads/2024/11/Sequence-02.mp4 The solution […]