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GetYourGuide challenged HAVAS Red UK to generate brand awareness and affinity for GetYourGuide as a one-stop-platform for unforgettable experiences all over the world. When we heard they were creating the Ultimate Swiftie Tour, HAVAS Red couldn’t resist jumping in and partnered with the UK to bring travellers and Taylor Swift fans the best guides and experiences they won’t find anywhere else.
Lead online travel platform GetYourGuide set out to create immersive Taylor Swift-inspired walking tours through New York City and London — two destinations deeply connected to the award-winning artist and mentioned throughout her song catalog. Seeing this as a major news-making opportunity (the media’s appetite for anything Taylor Swift-related is fierce), our U.S. and U.K. teams quickly turned the search for tour guides into a flurry of headlines. “Tortured poets apply within — there’s a blank space where GetYourGuide wants to write your name to guide a Taylor Swift-themed tour,” quipped our press release.
Articles on Forbes.com, People.com, USWeekly.com and in almost 100 other publications. All total, we earned 96 news placements and reached 2.1 billion.
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