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Therabody wanted to further establish themselves as a holistic wellness technology leader with the announcement the next generation of Theragun devices to the UK –designed to serve a wider range of customer pain points than ever before.
With UK media viewing Therabody as a product for elite athletes, our approach needed to land the new Therabody devices in a way that highlighted their more wide-reaching appeal and create awareness, engagement and reach with wide variety of media and influencers.
To do this, we created an event concept that tapped into trends and showcased the wellness benefits. Our bespoke event concept leveraged credible experts and comprised of mobility sessions and breathwork classes to show the complimentary benefits of the new Theragun devices. Using internal experts such as the Therabody Founder, we were able to get this influential audience to be hands on with the products and build a relationship with the brand.
6 founder interviews conducted and published with Dr Jason in GQ, Forbes and Daily Express
139 pieces of organic social content. Average of 2.8x posts per attendee
50 press and media attendees at the event
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