PRÉNATAL: ESTABLISHING GENERATION G AND A NETWORK OF EXPERT PARENTS

We proposed to Prénatal a new vision, approach and project to tell the story: “The problem, in Italy, is not that no more children are born, but that no more parents are born.” We proposed an integrated campaign called “Generation G” (Generazione Genitori), focusing on parents in need of support in becoming parents and on the creation of a regional network composed of expert parents.​ We suggested the endorsement of MOIGE, a famous NGO in Italy committed to parents and minors, to define an official protocol for selecting parents in need based on specific standards and parents who are able to offer them time, physical presence at home and daily support.​ To support the launch of Generation G, a fundraising campaign was set up, collecting funds from companies and from consumers in shops and online.​