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The Pointe, the iconic waterfront destination by our client Nakheel, worked with us to launch the Recognizing Emerging Local Musicians (RELM) platform to celebrate regional musical talent.
The Pointe’s RELM program hosted a three-day music festival, RELM FEST, featuring a dynamic line-up of artists. Not only did the campaign achieve impressive results but it also elevated the careers of the featured artists. Sandra Sahi opened for Swedish House Mafia, Abri opened for Jason Derulo, and Noel Kharman was even featured in New York’s Times Square.
279 press clippings, a reach of 1.2 billion and $1.2 million AVE
RELM also surpassed overall campaign KPIs by nearly 50%, reinforcing Nakheel’s new brand identity and its values: The campaign surpassed its KPIs by 46% for event attendance and 41% for Tier 1 coverage focused on the artists.
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