New Havas Group Prosumer Report: Joyful Frugality

Havas Group’s Prosumer Reports are a series of thought leadership publications — part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, […]

Red Havas Launches Peaks — A Global Practice for Executive Branding and Visibility

Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of Peaks, a multichannel executive branding service designed to help C-suite executives develop a personal brand that’s authentic, compelling and aligned with their corporate identity.   First launched in North America in 2013, Peaks works with senior executives to strategically create […]

SXSW Sydney reveals Red Havas as AGENCY PARTNER

Originally published on B&T This October, Sydney will host SXSW, the famed Austin, Texas innovation conference and cultural festival, expanding the iconic event outside North America for the first time in its 37-year history. Today SXSW Sydney has announced the appointment of four agency partners to support the next chapter of the SXSW brand in Sydney – […]

BakeAway Appoints Red Havas U.K. As Its U.K. PR AGENCY

Originally published on PRWeek.com PR and content agency Red Havas U.K. has been appointed as BakeAway’s UK PR agency. Its remit covers content and messaging strategy as well as building a new, fully optimised website for the food business. Part of the UK arm of the France-headquartered Cérélia Group, BakeAway produces a range of bake-at-home […]

Red Havas Australia Announces Shane Russell as New CEO

Red Havas Australia has today announced Shane Russell as its new CEO. Shane joins Red and returns to Australia after more than a decade at New York based 5W Public Relations, where he played a key role in helping drive its rapid expansion to become one of the USA’s top 10 independent PR agencies by […]

Red Havas Named to Campaign’s Global Agency of the Year Shortlist

Red Havas has been shortlisted in the Global Network – PR category in this year’s Campaign Global Agency of the Year Awards!  Campaign reports receiving an incredible amount of entries with an exceptional caliber of projects, as a result, making quite a competitive shortlist. This year’s winners of Campaign Global Agency of the Year will be announced through an online […]

Tourism Tasmania appoints Red Havas as Global Communications Agency of Record

Tourism Tasmania has appointed Red Havas as its Global Communications Agency following a competitive tender process. The agency will be responsible for delivery of global PR strategy and coordination across key markets. Working closely with Tourism Tasmania, Red Havas is charged with encouraging key international markets to experience the freedom, excitement and unique curiosity of Tasmania […]

Lexus Appoints Havas Blvd to Lead Consumer and Lifestyle PR Remit

Lexus Australia today announced the appointment of long-standing partner, Havas Blvd, to lead the luxury lifestyle brand’s consumer and lifestyle public relations remit.  The appointment includes the management of Lexus ambassadors and friends of the brand, media relations, vehicle launches and loan program, and the leveraging of Lexus Australia’s sponsorship portfolio. The appointment expands on […]

NEW HAVAS WHITE PAPER: GENERATION Z NOT DAZED. NOT CONFUSED.

With busy schedules, full inboxes and perpetual work-life balance challenges, people are faced with too much to see, do and process every day. As a result, in a world with limitless information, communication and choice, it’s becoming increasingly difficult to connect with our audiences in meaningful ways.   At 2.5 billion, Generation Z overtook Millennials in […]