This October, Sydney will host SXSW, the famed Austin, Texas innovation conference and cultural festival, expanding the iconic event outside North America for the first time in its 37-year history.
Today SXSW Sydney has announced the appointment of four agency partners to support the next chapter of the SXSW brand in Sydney – Australia’s capital of arts, culture, and tech innovation, with a thriving 24-hour economy.
Collaborating with the festival since the initial Australian announcement last year, Present Company take the lead on brand, creative and social, while Thinking Loud are managing the PR across culture, music, and gaming media. Organic Pacific are working in conjunction with Thinking Loud, and are responsible for Australian screen, business, and technology media. Globally, Organic international teams will manage domestic US and European communications, with Red Havas Singapore acting as the PR lead for the Asian markets.