May 2, 2023

Red Havas Launches Peaks — A Global Practice for Executive Branding and Visibility 

by Ellen Barnes in News

NEW YORK, May 2, 2023 — Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of Peaks, a multichannel executive branding service designed to help C-suite executives develop a personal brand that’s authentic, compelling and aligned with their corporate identity.  

First launched in North America in 2013, Peaks works with senior executives to strategically create and develop leadership brands that speak to desired constituencies. The practice’s expansion into a global offering is the result of increasing demand for global approaches to purpose-driven strategic communications. 

“Now is a critical time for leaders to build and maintain a positive reputation,” said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective. “There are ever-increasing expectations that executives speak to how their companies are staying aligned to ideals around purpose, and that’s being magnified by the 24-7, multichannel news environment.”   

Peaks offers valuable services customized for each client, across a wide spectrum of executive personal branding needs, such as: 

  • Enhanced awareness of personal brand, PR and communications impact, which will result in personal, professional and corporate alignment.  
  • Brand expression and communications plan documents, including personalized principles, guidance and timetables covering the key action points.  
  • Cause profile development, including charity and nonprofit board involvement recommendations and introductions.  
  • A multi-channel program, including social media, to launch personal brands online.  
  • Representation for the speaking circuit, including identifying the appropriate circuit and the right public speaking opportunities. 

“While C-suite executives are our primary market for Peaks, we also work with subject matter experts on their personal brand and thought leadership strategy as well as help the rising stars in organizations prepare to take on larger and more public-facing roles,” said Linda Descano, CFA®, executive vice president and the Peaks practice head in the U.S. 

In 2022, Red Havas Group launched Red Impact, a global offering that brings together its ESG expertise and capabilities from across the world. Other global offerings include Red Havas Health, a specialized offering focused on health and wellness, and Red Connect, a B2B content marketing practice. 

The Red Havas Group has 25 offices across 14 markets and was launched in 2019 as the global PR arm of the Havas Group. Red Havas employs a strategic model called “merged media” that replicates the convergence of media consumption — blending traditional and digital publishing, content, social media and data in a way that it believes defines the future of PR as a category. 

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Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. Red Havas’ strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit  


Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and health and wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company’s website:  


Jodi Einhorn 


Red Havas  


Photo by Simon Fitall on Unsplash