UNICEF: CALLING ON YOUNG POETS FOR WORLD CHILDREN’S DAY
The challenge World Children’s Day is UNICEF’s flagship global day of action for children, by children, marking the adoption of the Convention on the Rights of the Child (CRC) on Nov. 20. Each year on this day, UNICEF advocates, educates and raises funds for the most pressing issues facing children—such as COVID-19. Young people have spoken […]
GOVERNMENT OF PALAU: INTRODUCING A WORLD-FIRST IMMIGRATION POLICY WITH THE PALAU PLEDGE
The challenge The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau, which has a comparative population of 20,000. The Palau Legacy Project, a tourism marketing […]
ADIDAS AND SAUDI ARABIAN FOOTBALL FEDERATION: PAYING TRIBUTE TO FANS WITH “WEAVED AS ONE”
The challenge National football jerseys are usually launched by football icons. But when adidas entered a four-year partnership with the Saudi Arabian Football Federation (SAFF), they sought to pay tribute to the fans of the sport across the Kingdom – the true stars of Saudi Football. /wp-content/uploads/2024/08/adidas_SAFF-Weaved-As-One_90s_sub-EN.mp4 The solution To bring this to life, we […]
Glenmorangie: It’s kind of delicious and wonderful
The challenge Glenmorangie believes that a knowledge filled and theoretical experience is not necessary to enjoy the wonder of its single malt. Founded on this brand truth, a campaign was pegged entirely on inclusivity, to establish its new global positioning and welcome more people into its wondrous world… It’s kind of delicious and wonderful. /wp-content/uploads/2024/11/Sequence-01_1.mp4 […]
NATIONAL HEALTH SERVICE BLOOD AND TRANSPLANT: RECRUITING BLACK DONORS
The challenge How do you inspire Black audiences – which are diverse, disparate and historically distrustful of medical institutions and governments – to give blood? This was our challenge when NHS Blood and Transplant tasked us with recruiting blood donors from Black communities to satisfy demand for rare blood types that can help treat sickle cell (a genetic blood disorder) in England. More and […]
COKE STUDIO BHARAT: SING TO REMEMBER
The challenge A diverse land of 780 languages, India has actually lost 200 languages over the last two decades and risks losing more. The reason for this linguistic erosion is under-representation in pop culture, which primarily features just Hindi due to Bollywood, India’s massive film industry, and English due to global influences. /wp-content/uploads/2024/11/Sequence-02.mp4 The solution […]
DUREX: ENSURING A SEXTEMBER TO REMEMBER
The challenge Durex’s Sextember project was born as an initiative to stimulate a broader reflection on the concept of sexual wellness. To idea was that to experience sexuality to the fullest, we must talk about sex more — and with more people. The campaign was launched on September 1. That’s when Red Havas Italy introduced the activities and the manifesto that guides each initiative, including […]
PERRIGO: LAUNCHING THE SMART, SEXY AND SERIOUSLY HISTORY-MAKING OPILL®
The challenge As soon as Opill® received its history-making FDA approval in July 2023, its makers, Perrigo, turned to us to create widespread interest in the imminent launch of the first OTC daily birth control pill and educate a consumer audience that likely had a lot of questions. /wp-content/uploads/2024/08/HAVAS-Red_Opill_MMM-Award_-PR-SizzleReel.mp4 The solution Being a first-of-its-kind product, […]
THERABODY: REINVENTING WELLNESS WITH THE THERABODY RESET EXPERIENCE
The challenge Therabody wanted to further establish themselves as a holistic wellness technology leader with the announcement the next generation of Theragun devices to the UK –designed to serve a wider range of customer pain points than ever before. The solution With UK media viewing Therabody as a product for elite athletes, our approach needed […]
SINGPOST: SPREADING LOVE DURING CHRISTMAS WITH #INSTAPOSTCARDS
The challenge In the age of digital communications, the traditional way of sending mail was becoming obsolete. Postcards, previously an intimate way of sharing notes and visuals with loved ones, were losing their relevance. Emails, messages and DMs were much more convenient as compared to snail mail since that only required a few clicks with […]