Adidas: Diving into Body Positivity with a Liquid Billboard
The challenge We set out to inspire all women in MENA to embrace water with confidence by introducing adidas’ first inclusive swimwear line. A YouGov survey commissioned by adidas in 2021 revealed that only 12% of women in the United Arab Emirates are completely comfortable wearing a swimsuit at a public beach or pool. Body shame and lack of privacy […]
NATIONAL HEALTH SERVICE BLOOD AND TRANSPLANT: RECRUITING BLACK DONORS
The challenge How do you inspire Black audiences – which are diverse, disparate and historically distrustful of medical institutions and governments – to give blood? This was our challenge when NHS Blood and Transplant tasked us with recruiting blood donors from Black communities to satisfy demand for rare blood types that can help treat sickle cell (a genetic blood disorder) in England. More and […]
DUREX: ENSURING A SEXTEMBER TO REMEMBER
The challenge Durex’s Sextember project was born as an initiative to stimulate a broader reflection on the concept of sexual wellness. To idea was that to experience sexuality to the fullest, we must talk about sex more — and with more people. The campaign was launched on September 1. That’s when Red Havas Italy introduced the activities and the manifesto that guides each initiative, including […]
THERABODY: REINVENTING WELLNESS WITH THE THERABODY RESET EXPERIENCE
The challenge Therabody wanted to further establish themselves as a holistic wellness technology leader with the announcement the next generation of Theragun devices to the UK –designed to serve a wider range of customer pain points than ever before. The solution With UK media viewing Therabody as a product for elite athletes, our approach needed […]
NAKHEEL: CELEBRATING REGIONAL MUSICIANS WITH 3-DAY FESTIVAL
The challenge The Pointe, the iconic waterfront destination by our client Nakheel, worked with us to launch the Recognizing Emerging Local Musicians (RELM) platform to celebrate regional musical talent. /wp-content/uploads/2024/08/videoplayback.mp4 The solution The Pointe’s RELM program hosted a three-day music festival, RELM FEST, featuring a dynamic line-up of artists. Not only did the campaign achieve […]
COORS: CREATING EXCITEMENT WITH A SNOWBOMBING FESTIVAL INFLUENCER STRATEGY
The challenge Build brand buzz and drive awareness of Coors’ Snowbombing partnership through a fresh influencer strategy that creates excitement for music lovers both at the festival and at home. The solution We created a campaign that put Snowbombing festival’s talent and Coors at the heart of the action with the launch of the ‘Coors Couch’. […]