COORS: CREATING EXCITEMENT WITH A SNOWBOMBING FESTIVAL INFLUENCER STRATEGY

We created a campaign that put Snowbombing festival’s talent and Coors at the heart of the action with the launch of the ‘Coors Couch’. Transporting viewers from their couch at home to the Coors Couch, set in front of snow-covered mountains, we gave the Coors audience a fresh, behind-the-scenes take on the world of music.

Partnering with festival talent to secure the ultimate music industry insight, we recruited DJ Harriet Rose to sit down for a chat with dance music legends, Sarah Story and Hannah Wants.  We created a content series revealing who has the freshest sounds on the music scene as well as personal stories from Sarah and Hannah. Each episode ended up the musicians enjoying an ice-cold Coors to celebrate their hard work.