NAKHEEL: CELEBRATING REGIONAL MUSICIANS WITH 3-DAY FESTIVAL

The challenge The Pointe, the iconic waterfront destination by our client Nakheel, worked with us to launch the Recognizing Emerging Local Musicians (RELM) platform to celebrate regional musical talent.  /wp-content/uploads/2024/08/videoplayback.mp4 The solution The Pointe’s RELM program hosted a three-day music festival, RELM FEST, featuring a dynamic line-up of artists. Not only did the campaign achieve […]

COORS: CREATING EXCITEMENT WITH A SNOWBOMBING FESTIVAL INFLUENCER STRATEGY

The challenge Build brand buzz and drive awareness of Coors’ Snowbombing partnership through a fresh influencer strategy that creates excitement for music lovers both at the festival and at home. The solution We created a campaign that put Snowbombing festival’s talent and Coors at the heart of the action with the launch of the ‘Coors Couch’. […]

Gaviscon: Connecting with customers during Ramadan​

The challenge Gaviscon has communicated a lot of functional benefits. According the Brand Health Tracker results Gaviscon is known for its efficacy – but lacks in brand personality and personalization. We need to ensure we do not lose the medicated efficacy of Gaviscon whilst building equity among the audience who suffer from heartburn – especially […]

DOMINO’S: CALLING FOR PIZZA TESTERS (AND MASSIVE MEDIA COVERAGE)

The challenge To achieve maximum media coverage for Domino’s Pizza, we turned what was a pure promotion — pizza delivery by the company’s marketing director Silvia — into news.  /wp-content/uploads/2024/08/Sequence-01-1.mp4 The solution We decided to create a new job position in the company and launch a massive campaign for Silvia to find a Domino’s “Pizza […]