HAVAS Red EVP Linda Descano, CFA®, joined a recent episode of the “Marketing, Mindfulness & Martinis” podcast with Joanne Tombrakos to share some key takeaways from our 2024 Red Sky Predictions report.

According to Joanne, not every prediction list is worth a conversation, but when she read the Red Sky Predictions for 2024 she knew this one was! So she reached out to Linda to invite her back on the podcast to discuss what HAVAS Red calls 8 Predictions for Communicators on the Cutting Edge.

While Joanne and Linda don’t cover all eight (you can read the full report for that) they do cover, Truthtelling in Storytelling (#2), GenerativeIRL (#3), The Raging 20s (#5) and the Minfluencer(#7).

They also step back into 2023 for a bit to talk about why HAVAS Red chose chaos as its word of the year.

Tune in HERE for a smart and engaging conversation!