Sway

REDEFINING END-TO-END INFLUENCER MARKETING.

Welcome to SWAY by HAVAS Red, our global influencer marketing practice that connects brands with the right influencers to drive authentic, engaging and effective brand conversations and deliver meaningful results.

In April 2024, we released our inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper. We hope you’ll download it, read it, share it and let us know what you think.

**WHY SWAY?**

The conception of SWAY by HAVAS Red is the result of increasing recognition of influencer marketing as a global performance channel that holds immense power to shape consumer behavior and brand perception. In a world where consumers are bombarded with content, influencer marketing cuts through the noise, creating genuine connections and fostering trust that traditional advertising simply can’t match.

SWAY encompasses centers of excellence in Australia, Asia, Europe, North America and the Middle East, working with PR, social and experiential marketing teams within our agency to develop creative social-first influencer marketing campaigns that achieve real-world outcomes.

**HOW SWAY STANDS OUT**

SWAY leverages our end-to-end capabilities around the globe by offering a strategic, data-driven approach to influencer marketing:

Global reach, local expertise: With a presence on five continents, SWAY combines global reach with local insights to ensure brand messages resonate across diverse markets.
Data-driven strategies: Utilizing cutting-edge analytics and proprietary tools, SWAY identifies the perfect influencers to match each brand’s objectives and audience.
Authentic engagement: SWAY prioritizes authenticity, partnering with influencers who genuinely align with brands’ values and can create meaningful connections with their followers.

SERVICE OFFERING

From strategy development to execution and analysis, SWAY provides end-to-end campaign management to ensure seamless and successful influencer collaborations. Our approach includes:

Five-step best practice framework from identification to measurement
Strategic cadence roadmap with a focus on long-term, authentic relationships
Defined roles of channel for all social media platforms
Advise and brand reputational management for new and emerging technologies and trends
Access to best-in-class data and social tools and close working relationships with industry partners
Custom-built proxy measurement frameworks for robust campaign evaluation and reporting

SOME RECENT WORK

At SWAY, we’ve helped numerous brands achieve their marketing goals through influencer partnerships. Here are a few examples of our work around the world.

OFFERING INFLUENCERS A TASTE OF SAUCE PIZZA & WINE

HAVAS Red was tasked with generating a bank of content and overall brand awareness for Phoenix-based restaurant brand, Sauce Pizza and Wine.

USING INFLUENCERS TO MAKE A SPLASH FOR A BOTTLED WATER BRAND: AQUA CARPATICA

AQUA Carpatica, a nitrate-and-sodium-free water brand, enlisted HAVAS Red to secure earned media coverage and raise overall awareness of both its still and sparkling varieties among its key demographic of expectant mothers, health-conscious families, organic foodies, and health and fitness enthusiasts.

TEMPERATURE CHECK: BRAUN THERMOMETER INFLUENCER CAMPAIGNS

To continue to position Braun Thermometers as the category leader for accurate temperature readings, HAVAS Red recommended engaging with influencers to provide facts and resources and earn a share of voice in the conversation around temperatures.