JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING ’20S INTO THE THIRSTY ’30S
HAVAS Red Global CEO James Wright looks at what a decade defined by anger will mean for marketers in the 2030s. Originally published on provokemedia.com One hundred years on from the decadence of the Roaring ’20s, this decade of polarization couldn’t be more different. In what we call the Raging ’20s of today, we’ve gone from […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY
Some key themes dominated corporate communications news in July 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. STABILIZING COMMUNICATIONS MATTER, TOO. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. In this […]
LINDA DESCANO, CFA, ELEVATED TO GLOBAL CHIEF INTEGRATION & MARKETING OFFICER AT HAVAS RED
NEW APPOINTMENT TO STRATEGICALLY SUPPORT OPERATIONS ACROSS THE AGENCY’S GROWING GLOBAL FOOTPRINT NEW YORK — Today, HAVAS Red Group, the global merged media agency micronetwork within the HAVAS PR Network, announced the elevation of EVP Linda Descano, CFA®, to the role of Global Chief Integration & Marketing Officer. The newly created position will support the agency’s […]
HAVAS RED LAUNCHES INDUSTRY — A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS
NEW YORK, August 6, 2024 — HAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today. To mark the launch of […]
Introducing INDUSTRY, our global B2B communications offering and a new white paper
INDUSTRY — our global strategic communications offering that brings together HAVAS Red’s global business-to-business (B2B) expertise across multiple vertical industries.
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JUNE
From brand stewardship in Cannes to “carewashing” to subdued pride during Pride Month to the “TikTokification” of internal comms, and manager burnout, these are the key themes that dominated corporate communications news in June 2024. Brand stewardship in the spotlight in Cannes The 2024 Cannes Lions International Festival of Creativity highlighted the delicate balance brands […]
DARA BUSCH NAMED CEO OF HAVAS PR NORTH AMERICA
HAVAS announced today the appointment of Dara Busch as CEO, HAVAS PR North America. Busch will oversee the strategic growth and vision of the network’s PR offering in North America, which includes HAVAS Formula, helmed by Tara Reid (PR) and Adrienne Cadena (HAVAS Street, experiential), and HAVAS Red U.S. Busch comes to HAVAS from independent […]
Rethinking The 21st Century PR Network: James Wright Speaks on PRovoke Media Podcast
In a recent discussion with Provoke Media CEO and Editor-in-Chief Arun Sudhaman, HAVAS Red CEO James Wright explored how our agency is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating HAVAS Red’s disparate agency entities into a cohesive […]
Cup of Corporate Comms: An Unfiltered Look at What Percolated in April
Below are key themes that dominated corporate communications news in April 2024. We’re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time […]
HAVAS Red Launches The State of the Influencer in 2024 White paper
HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper. To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These […]