NEW HAVAS RED WHITE PAPER EXAMINES HOW BRANDS CAN KEEP PURPOSE ENDURING IN A CHANGING WORLD

In 2025, corporate purpose stands at a crossroads. After years of bold promises and public scrutiny, companies are rethinking what it truly means to lead with purpose. HAVAS Red’s newest white paper, Purpose Reimagined: Enduring Values for Lasting Impact, explores how brands can move beyond fatigue and polarization to make purpose a genuine driver of trust, performance and growth.

HAVAS Red and HAVAS Media Appointed AOR for Teleco Brands Tangerine and More

We’re proud to announce that HAVAS Red and HAVAS Media Red have been appointed agencies of record for sister telco brands Tangerine and More.
The remit spans earned media, content, brand communications, partnerships, social and digital, and sponsorship amplification, as Tangerine and More continue their ambitious growth trajectory across Australia.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST

From CEOs navigating the paradox of constant visibility to brands battling the risks of AI search and even heritage icons like Cracker Barrel learning the hard way that nostalgia can’t be redesigned, August made clear how high the stakes have become for corporate communications. Purpose, too, is proving to be less about lofty statements and more about daily dialogue, while LinkedIn is showing that the most trusted brand ambassadors may already be on the payroll. Across these stories, one theme holds: communicators are on the front lines of translating values into credibility, and credibility into lasting trust.

IN PLAIN SIGHT: THE NEW REALITY OF CEO VISIBILITY AND INFLUENCE

In our latest white paper, “In Plain Sight: The New Reality of CEO Visibility and Influence,” we explore how the role of the CEO is being redefined in real time. Building on the foundation of our 2020 publication “Leading Through Crisis,” this new report confronts the reality that today’s leaders are operating in a state of continuous volatility.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY

July 2025 brought a wave of reckoning, recalibration and resilience across the corporate communications landscape. From high-profile executive scandals to shifting narratives around DEI, ESG, leadership and AI, the month underscored how communicators must constantly adapt to a polarized and fast-moving world. As companies grapple with political pushback on DEI and ESG, redefine leadership through emotional intelligence, and navigate viral moments in real time, a new mandate is emerging: communication that is not only strategic and credible, but also deeply human.
The rise of Human Experience (HX) as a counterbalance to AI disruption signals a future where authenticity, empathy and trust are paramount — and where communications teams are at the heart of driving alignment, resilience and cultural clarity.

HAVAS Red Deepens African Footprint with Launch of New Office in Nigeria

HAVAS Red, the global PR, social and influencer agency micronetwork, today announced the expansion of its African footprint with the launch of HAVAS Red Nigeria. This follows Red’s initial expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025

HAVAS Red Group Named Finalist for Ragan’s Zenith Awards – Agency of the Year

We’re thrilled to share that HAVAS Red Group has been named a finalist for Agency of the Year at the prestigious Zenith Awards, presented by Ragan and its Communications Week brand.

This honor shines a spotlight on agencies that are reshaping the industry through bold creative strategies, unmatched client service, and communications that truly move the needle. Being recognized among this year’s finalists is a testament to the passion, talent, and relentless commitment of our teams across the globe.

The winners will be revealed at the Zenith Awards Gala on November 12 in Austin, Texas—and we can’t wait to celebrate alongside the best in the business.