CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN OCTOBER

From boardrooms to broadcast booths, October reminded communicators and marketers that credibility is being redefined in real time. As executives evolve into influencers and brands navigate a “trust emergency,” authenticity is emerging as the most valuable currency in business — and it’s in short supply. ESG and sustainability efforts are pressing forward quietly despite political noise, even as companies face new pressure to prove their progress, not just promote it. Meanwhile, the public’s trust in traditional news continues to erode, replaced by faith in peers, creators and human voices that feel real. And as AI reshapes the workplace, communicators and leaders must work together to bridge the gap between technology and trust, ensuring transformation feels empowering — not alienating. Across every story, one message resonates: in an age of algorithms and skepticism, the most powerful signal remains unmistakably human. 

NEW HAVAS RED WHITE PAPER EXAMINES HOW BRANDS CAN KEEP PURPOSE ENDURING IN A CHANGING WORLD

In 2025, corporate purpose stands at a crossroads. After years of bold promises and public scrutiny, companies are rethinking what it truly means to lead with purpose. HAVAS Red’s newest white paper, Purpose Reimagined: Enduring Values for Lasting Impact, explores how brands can move beyond fatigue and polarization to make purpose a genuine driver of trust, performance and growth.

HAVAS Red and HAVAS Media Appointed AOR for Teleco Brands Tangerine and More

We’re proud to announce that HAVAS Red and HAVAS Media Red have been appointed agencies of record for sister telco brands Tangerine and More.
The remit spans earned media, content, brand communications, partnerships, social and digital, and sponsorship amplification, as Tangerine and More continue their ambitious growth trajectory across Australia.