HAVAS Red Expands Merged Media Capabilities in LATAM Through Strategic Partnership with Eureka&Co.

HAVAS Red, the global PR agency micronetwork of the HAVAS Group, today announced a strategic partnership with Eureka&Co., one of Mexico’s leading independent communications agencies, strengthening the network’s ability to deliver fully integrated, merged media communications for clients across Mexico and the broader Latin America region. The partnership brings together Eureka’s deep local expertise with the scale, creativity, media capabilities and global connectivity of the HAVAS network.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN FEBRUARY

Each month, Cup of Corporate Comms scans the news cycle to decode what it all means for the people shaping corporate reputation. February made several things clear: Employees are emerging as brands’ most credible storytellers, PR’s mandate is expanding under the weight of AI and rising ROI expectations, and generative search is reshaping how authority is earned online. At the same time, two of the most politically charged topics in corporate life, sustainability and DEI, are entering a more pragmatic phase where credibility, resilience and operational impact matter more than rhetoric.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JANUARY

Corporate communications in 2026 is unfolding at the intersection of permacrisis, technological acceleration and rising stakeholder expectations. From CEO activism and the evolving trust mandate to AI’s reshaping of credibility, discovery and workforce dynamics, organizations are navigating an environment where silence is increasingly interpreted as strategy and transparency is expected as table stakes. At the same time, shifting regulatory, cultural and platform dynamics are redefining how companies demonstrate values, earn relevance and sustain influence. In this month’s Cup of Corporate Comms, we unpack the forces shaping the global communications agenda and what they signal for leaders working to build trust, clarity and cultural connection in an era defined by constant change.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN DECEMBER

The throughline across December’s coverage was unmistakable: Credibility now hinges on discipline. Businesses are being asked to lead on societal challenges, but only where they have legitimacy to act. DEI entered a more exacting phase, with regulators raising the bar on rigor, documentation and design. Sustainability communications narrowed to a fine line between greenwashing and greenhushing, where clarity is no longer optional. Trust shifted decisively toward people — employees, creators and customers — making authenticity harder to fake and easier to lose. And as AI reshapes how reputation is formed and recalled, preparedness emerged as a strategic imperative, not a reactive one. In a year closing with heightened scrutiny and accelerating technology, the brands best positioned for 2026 are those that communicate with precision, purpose and proof.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN NOVEMBER

The center of gravity in corporate communications is shifting inward, toward the values, behaviors and clarity that anchor brands when the world around them feels unsteady. Purpose became a stabilizer in an anxious, polarized environment. DEI entered a maturation phase, with experts urging rigor over retreat. The Campbell’s scandal showed how reputational risk now starts with employee behavior long before headlines hit. Brands doubled down on experience as a driver of identity, not just attention. And in the wake of COP 30, climate messaging shifted toward clarity and business value over jargon. Across every story, the signal was unmistakable: in uncertain times, the brands that win are the ones that communicate with intention — grounded, consistent and unmistakably human.