Red Sky Predictions Out Now: 14 Predictions for Communicators on the Cutting Edge

HAVAS Red’s 2026 Red Sky Predictions report reveals 14 emerging trends reshaping the future of communications — from crisis-as-default environments and AI-powered synthetic research to truth as the new brand value and the rise of intentional influence. Drawing on insights from 24 global markets, the report highlights how communicators can stay ahead through generative engine optimization (GEO), bold brand experiences, private community engagement, raw storytelling and manager-driven internal communications. Download the full 2026 Red Sky Predictions to explore every trend.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN OCTOBER

From boardrooms to broadcast booths, October reminded communicators and marketers that credibility is being redefined in real time. As executives evolve into influencers and brands navigate a “trust emergency,” authenticity is emerging as the most valuable currency in business — and it’s in short supply. ESG and sustainability efforts are pressing forward quietly despite political noise, even as companies face new pressure to prove their progress, not just promote it. Meanwhile, the public’s trust in traditional news continues to erode, replaced by faith in peers, creators and human voices that feel real. And as AI reshapes the workplace, communicators and leaders must work together to bridge the gap between technology and trust, ensuring transformation feels empowering — not alienating. Across every story, one message resonates: in an age of algorithms and skepticism, the most powerful signal remains unmistakably human. 

NEW HAVAS RED WHITE PAPER EXAMINES HOW BRANDS CAN KEEP PURPOSE ENDURING IN A CHANGING WORLD

In 2025, corporate purpose stands at a crossroads. After years of bold promises and public scrutiny, companies are rethinking what it truly means to lead with purpose. HAVAS Red’s newest white paper, Purpose Reimagined: Enduring Values for Lasting Impact, explores how brands can move beyond fatigue and polarization to make purpose a genuine driver of trust, performance and growth.