CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN MARCH

This month’s Cup of Corporate Comms digest reveals a discipline in full transformation: internal comms rising from overlooked function to organizational nerve center; brand storytelling evolving from fleeting moments into immersive, participatory worlds; executives stepping forward as living, breathing media channels; sustainability demanding clarity over complexity; and AI quietly rewriting the rules of visibility, where earned media now shapes not just what people see, but what machines say.

HAVAS Red Expands Merged Media Capabilities in LATAM Through Strategic Partnership with Eureka&Co.

HAVAS Red, the global PR agency micronetwork of the HAVAS Group, today announced a strategic partnership with Eureka&Co., one of Mexico’s leading independent communications agencies, strengthening the network’s ability to deliver fully integrated, merged media communications for clients across Mexico and the broader Latin America region. The partnership brings together Eureka’s deep local expertise with the scale, creativity, media capabilities and global connectivity of the HAVAS network.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN FEBRUARY

Each month, Cup of Corporate Comms scans the news cycle to decode what it all means for the people shaping corporate reputation. February made several things clear: Employees are emerging as brands’ most credible storytellers, PR’s mandate is expanding under the weight of AI and rising ROI expectations, and generative search is reshaping how authority is earned online. At the same time, two of the most politically charged topics in corporate life, sustainability and DEI, are entering a more pragmatic phase where credibility, resilience and operational impact matter more than rhetoric.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JANUARY

Corporate communications in 2026 is unfolding at the intersection of permacrisis, technological acceleration and rising stakeholder expectations. From CEO activism and the evolving trust mandate to AI’s reshaping of credibility, discovery and workforce dynamics, organizations are navigating an environment where silence is increasingly interpreted as strategy and transparency is expected as table stakes. At the same time, shifting regulatory, cultural and platform dynamics are redefining how companies demonstrate values, earn relevance and sustain influence. In this month’s Cup of Corporate Comms, we unpack the forces shaping the global communications agenda and what they signal for leaders working to build trust, clarity and cultural connection in an era defined by constant change.