CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN NOVEMBER

The center of gravity in corporate communications is shifting inward, toward the values, behaviors and clarity that anchor brands when the world around them feels unsteady. Purpose became a stabilizer in an anxious, polarized environment. DEI entered a maturation phase, with experts urging rigor over retreat. The Campbell’s scandal showed how reputational risk now starts with employee behavior long before headlines hit. Brands doubled down on experience as a driver of identity, not just attention. And in the wake of COP 30, climate messaging shifted toward clarity and business value over jargon. Across every story, the signal was unmistakable: in uncertain times, the brands that win are the ones that communicate with intention — grounded, consistent and unmistakably human.

HAVAS Red Philippines Named Media Agency of the Year at the 2025 MSAP ICE Awards

HAVAS Red The Philippines (HAVAS Ortega) has been awarded Media Agency of the Year at the 2025 ICE Awards, the culminating showcase event of Synergia, the Media Congress of the Media Specialists Association of the Philippines (MSAP). Held recently at SPACE, Ayala ONE, the ceremony honored the country’s most impactful and ingenious media campaigns.

Red Sky Predictions Out Now: 14 Predictions for Communicators on the Cutting Edge

HAVAS Red’s 2026 Red Sky Predictions report reveals 14 emerging trends reshaping the future of communications — from crisis-as-default environments and AI-powered synthetic research to truth as the new brand value and the rise of intentional influence. Drawing on insights from 24 global markets, the report highlights how communicators can stay ahead through generative engine optimization (GEO), bold brand experiences, private community engagement, raw storytelling and manager-driven internal communications. Download the full 2026 Red Sky Predictions to explore every trend.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN OCTOBER

From boardrooms to broadcast booths, October reminded communicators and marketers that credibility is being redefined in real time. As executives evolve into influencers and brands navigate a “trust emergency,” authenticity is emerging as the most valuable currency in business — and it’s in short supply. ESG and sustainability efforts are pressing forward quietly despite political noise, even as companies face new pressure to prove their progress, not just promote it. Meanwhile, the public’s trust in traditional news continues to erode, replaced by faith in peers, creators and human voices that feel real. And as AI reshapes the workplace, communicators and leaders must work together to bridge the gap between technology and trust, ensuring transformation feels empowering — not alienating. Across every story, one message resonates: in an age of algorithms and skepticism, the most powerful signal remains unmistakably human.