NEW HAVAS RED WHITE PAPER EXAMINES HOW BRANDS CAN KEEP PURPOSE ENDURING IN A CHANGING WORLD

In 2025, corporate purpose stands at a crossroads. After years of bold promises and public scrutiny, companies are rethinking what it truly means to lead with purpose. HAVAS Red’s newest white paper, Purpose Reimagined: Enduring Values for Lasting Impact, explores how brands can move beyond fatigue and polarization to make purpose a genuine driver of trust, performance and growth.

HAVAS Red and HAVAS Media Appointed AOR for Teleco Brands Tangerine and More

We’re proud to announce that HAVAS Red and HAVAS Media Red have been appointed agencies of record for sister telco brands Tangerine and More.
The remit spans earned media, content, brand communications, partnerships, social and digital, and sponsorship amplification, as Tangerine and More continue their ambitious growth trajectory across Australia.

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST

From CEOs navigating the paradox of constant visibility to brands battling the risks of AI search and even heritage icons like Cracker Barrel learning the hard way that nostalgia can’t be redesigned, August made clear how high the stakes have become for corporate communications. Purpose, too, is proving to be less about lofty statements and more about daily dialogue, while LinkedIn is showing that the most trusted brand ambassadors may already be on the payroll. Across these stories, one theme holds: communicators are on the front lines of translating values into credibility, and credibility into lasting trust.