CUP OF CORPORATE COMMS: A LOOK AT WHAT PERCOLATED IN NOVEMBER
These are the key themes that dominated corporate communications news in November 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities shaping next year, explored in our newly released Red Sky Predictions 2025.
HAVAS RED APPOINTED BY PIPER-HEIDSIECK TO LAUNCH ‘TWIST THE SCRIPT’ CAMPAIGN
Leading global communications agency HAVAS Red has bolstered its luxury offering with a high-profile new client win in Piper-Heidsieck, the iconic champagne house. The champagne house has appointed HAVAS Red to launch its brand-new advertising campaign ‘Twist the Script,’ which brings to life how Piper-Heidsieck has been doing things differently and defying convention over the […]
2024 WORD OF THE YEAR
2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year.
RED HAVAS MIDDLE EAST WORKS WITH ADIDAS TO DEBUT ADIZERO DESERT RUNNER COLLECTION WITH A UNIQUE ART PIECE
adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence of the region: the desert. To celebrate the launch of this exclusive running shoe — crafted with the regions rugged beauty at its core — the brand partnered with HAVAS Red to unveil its first-ever anamorphic art piece in the UAE. Created by globally renowned American artist David Popa, the expansive 100-meter-wide anamorphic art piece in Sharjah’s Al Madam area pays homage to the boundless potential of the desert and the spirit of the modern runner.
TOURISM TASMANIA AND HAVAS RED ODD WIN PR IDEA OF THE YEAR FOR ‘ODD JOBS’ CAMPAIGN
Odd Jobs, a campaign to get more travellers to visit the southern island state of Tasmania in winter, has won PR Idea of the Year at the Mumbrella Travel Awards in Australia. The campaign, which invited visitors to swap their day job for an Odd Job in Tasmania, was also recognised at the 10th annual […]