Alex Pastor Named Head of HAVAS Red Philippines

HAVAS Ortega has appointed Alex Pastor as the new head of HAVAS Red Philippines, reinforcing its commitment to strengthening its PR capabilities and driving innovation in the communications landscape.

HAVAS Red Australia Takes Home Multiple Honors at Mumbrella CommsCon Awards

In addition to being Highly Commended for Agency of the Year at the Mumbrella CommsCon Awards in Sydney, HAVAS Red Australia celebrated an awesome win for Best Use of Owned Media, for our Tourism Tasmania Odd Jobs campaign. We also landed Highly Commended in another category — Best B2C Campaign for Odd Jobs.

Marketing & Pharma: Davitha Tiller talks new rules for pharma marketing influencers

The days of the Kardashian celebrity influencers are waning in pharma and health care marketing. Not exactly literally—although Kim and Khloe Kardashian were once high-profile influencers for drug brands Diclegis and Nurtec, respectively—but in general, celebrity influencers with million-plus social media audiences are not as sought after, or effective, as micro-influencers and content creators today.