Following some wild & wacky ‘Fan Froth’  data (consumer watching survey) that was shared with Organic and Havas Blvd by Netflix, the Tudunny was born. This stunt-based activation was to highlight that 21 per cent of Aussies most liked to stream Netflix from the comfort of their toilet seats!

The key objective of this activation was to create a blink-and-you’d-miss-it PR moment in an iconic Sydney location. With a strong focus on earned media coverage and flawless content capture, the activation  was less about getting ‘butts in seats’, and more a chance to show off some of Netflix’s iconic shows in a creatively unique way.​

Havas Blvd partnered with Netflix to create and render three Tudunny sets for ‘Emily in Paris’, ‘Squid Game’ and ‘Heartbreak High’.

ach show’s room was meticulously developed, from the ceilings and walls, to replica props and original audio from specific shows played on speakers – no detail was overlooked in making these rooms as authentic as possible. And of course, inclusive of a Dunny, so that attendees could stream part of their favourite show too! ​

The Netflix Tudunny was installed at Hickson Road Reserve, overlooking the Harbour Bridge and adjacent to the Sydney Opera House.​

In a 24-hour period there were hundreds of visitors, photo moments, social mentions, key broadcast coverage (with a feature on The Today Show), and individual pieces of online coverage (see stats below).​