To continue to position Braun Thermometers as the category leader for accurate temperature readings, HAVAS Red recommended engaging with influencers to provide facts and resources and earn a share of voice in the conversation around temperatures.​

We developed three rounds of content campaigns, highlighting both the Braun ThermoScan 7 and Braun 3 in 1 No Touch thermometers that went live over the course of one year: “National Temperature Week x Know Your Range”, “Facts About Fevers”, and “The Importance of Accuracy.” Influencers engaged included a blend of micro- and macro-influencers that all fell within two demographics—parents and single millennials—to reach Braun’s target audiences.