July 17, 2023

Red Havas Launches SWAY— a Global Practice for Influencer Marketing Excellence

by William Turner in News

NEW YORK, JULY 13 — Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers.

SWAY by Red Havas works with PR, social and experiential marketing teams within the agency to develop creative social-first marketing campaigns with influencers that deliver tangible business impact. The practice’s conception globally is the result of increasing recognition of influencer marketing as a performance channel and encompasses centers of excellence in Australia, Asia, Europe, North America and the Middle East.

“More brands than ever before are adapting their broader strategy and communications to include significant influencer activity,” said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective. “Some even put influencer marketing front and center, recognizing them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience.”

SWAY by Red Havas offers an end-to-end solution for influencer marketing, with an approach that includes:

  • Five-step best practice framework from identification to measurement
  • Strategic cadence roadmap with a focus on long-term, authentic relationships
  • Defined roles of channel for all social media platforms
  • Advise and brand reputational management for new and emerging technologies and trends
  • Access to best-in-class data and social tools and close working relationships with industry partners
  • Custom-built proxy measurement frameworks for robust campaign evaluation and reporting

Wright adds, “Across the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organizations on their influencer activity, so it’s a natural next step to formalize and focus on this as a global practice.”

Earlier this year, Red Havas Group launched Peaks a multichannel executive branding service designed to help C-suite executives develop a personal brand. Other global offerings include Red Impact, which focuses on ESG and sustainability communications; Red Havas Health, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

The Red Havas Group has 25 offices across 14 markets and was launched in 2019 as the global PR arm of the Havas. Red Havas employs a strategic model called “merged media” that replicates the convergence of media consumption — blending traditional and digital publishing, content, social media and data in a way that it believes defines the future of PR as a category.

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Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,400 employees. Red Havas’ strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit redhavasgroup.com


Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com.


Jodi Einhorn
Red Havas



Sarah Roberts
Senior Account Director
Red Havas North

+44 (0) 161 236 2277