HAVAS Red U.K. and Europe CEO Rachael Sansom recently shared her insights on influencer marketing at the Influencer360 event, hosted by PRWeek and Campaign, at London’s Ham Yard Hotel on April 10.

Influencer360 united industry practitioners from leading brands and agencies who discussed the latest opportunities and threats to the lucrative influencer landscape. Delegates learned how to identify and utilize influencers, build creative and innovative campaigns and how this industry is evolving.

Joining Rachael on the panel were experts including Red Bull’s Aaron Fairweather, Pernod Ricard’s Bethany Walker, VisitBritain’s Caitlin Johnson and Glow For It founder, Daisy Kelly.