DOMINO’S: CALLING FOR PIZZA TESTERS (AND MASSIVE MEDIA COVERAGE)

The challenge To achieve maximum media coverage for Domino’s Pizza, we turned what was a pure promotion — pizza delivery by the company’s marketing director Silvia — into news.  /wp-content/uploads/2024/08/Sequence-01-1.mp4 The solution We decided to create a new job position in the company and launch a massive campaign for Silvia to find a Domino’s “Pizza […]