IN PLAIN SIGHT: THE NEW REALITY OF CEO VISIBILITY AND INFLUENCE

New HAVAS Red white paper reveals the spotlight on executive leadership has never been brighter — or less forgiving. 

In our latest white paper, “In Plain Sight: The New Reality of CEO Visibility and Influence,” we explore how the role of the CEO is being redefined in real time. Building on the foundation of our 2020 publication “Leading Through Crisis,” this new report confronts the reality that today’s leaders are operating in a state of continuous volatility. 

From AI acceleration to fractured trust and platform-native leadership, this paper outlines the four forces reshaping what it means to lead at the top in 2025: 

• Values as a compass in a world of constant change 

• The rise of the platform-native CEO who communicates with fluency, consistency and intent 

• The erosion of inherited credibility in a fragmented trust environment 

• AI as a strategic co-pilot, not a substitute for human judgment 

Visibility today isn’t about being seen. It’s about being believed, trusted and followed. CEOs must now lead with clarity, consistency and credibility across every platform and stakeholder group. 

This moment is more than a test — it’s an opening. For leaders who are willing to listen deeply, act boldly and communicate with intention, the opportunity to shape the future of leadership has never been greater. 

Download the white paper to explore how CEOs can lead with clarity, courage and conviction in a world that demands nothing less.