DUBAI, UAE —Today, the HAVAS Red Network, a global merged media agency micronetwork within HAVAS, announced the promotion of Dana Tahir to Chief Executive Officer, HAVAS Red Middle East, effective immediately. The appointment comes as the agency continues to accelerate its growth and expand its capabilities across the region, with Dana at the helm of its award-winning Dubai-based operations.
Dana, who has been with HAVAS for over 17 years, was appointed General Manager of HAVAS Red in 2019. Since then, she has played a pivotal role in building one of the most dynamic communications teams in the region—scaling the agency’s client portfolio, growing its team to over 60 specialists, and embedding the group’s merged media model across earned, social, content, and experiential. Under her leadership, the agency has achieved both commercial and creative success, earning recognition for its bold campaigns, strategic counsel, and people-first culture.
James Wright, Global CEO of HAVAS Red and Global Chair, HAVAS PR Network, added: “Dana has played a defining role in shaping HAVAS Red’s success in the Middle East. Her strategic leadership, business acumen, and ability to build high-performing teams have made her a trusted partner to clients and a key voice in our global network. As we continue to grow in the region and beyond, Dana is perfectly placed to lead the next phase of our journey.”
Dany Naaman, CEO of Havas Middle East, commented: “Dana is a trusted leader and a powerful force within our network. Her ability to balance sharp business thinking with creative ambition has helped position HAVAS Red Middle East as one of the strongest players in the region. We are confident that this new chapter will bring even greater success to the agency and its people.”
Speaking about the new role, Dana said: “It’s been an incredible journey growing with this agency, and I’m honoured to step into the CEO role at such a pivotal moment for our business. We’ve built something truly special here—a team that’s brave, collaborative, and committed to creating meaningful work. I’m excited to continue shaping our next chapter, deepen our impact across the region, and bring even greater value to the brands and people we work with.”
Part of HAVAS N.V., one of the world’s largest global communications networks, the HAVAS Red network was named PRovoke’s Global Midsize Agency of the Year in 2024 and Campaign Global’s PR Network of the Year in 2023. In the region, the agency’s client roster includes Estée Lauder Middle East, COTY, Gold Apple, Disney+ MENA, Spotify MENA, Dubai Holding, Marriott International, adidas, Guess, and more.
For more information visit www.havasredme.com.
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About HAVAS Red
HAVAS Red is part of the HAVAS PR Network, the PR and communications arm of HAVAS that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red’s strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit www.havasredgroup.com.
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