July 27, 2022

Havas Group re-establishes itself in Vietnam with new leadership at the helm

by William Turner in News

In a move to further strengthen its Together strategy to accelerate integration and provide a seamless, agile service for clients, Havas Group has re-established its fully owned village operations in Vietnam, with Alexandre Sompheng taking the helm as Group CEO.

Earlier this year, Havas ended its partnership with its local affiliate and decided to re-establish its full-service Village offering, as Havas Group Vietnam. Havas Group Vietnam will therefore house the following businesses for the group: Havas Creative, Havas Media, Havas Health, RED Havas (PR) and Ekino.

Having been part of Havas for 10 years and previously overseeing the operations for Ekino in Vietnam, the Village’s digital arm, Sompheng’s extended remit as Group CEO will see him responsible for all aspects of the business operations and championing the group’s vision.

Speaking about his new role, Alexandre Sompheng said, “This is indeed an exciting opportunity to extend our future-forward vision. Our Havas Village model of collaboration and integration is exactly what clients are looking for. Our local and regional teams provide quality service at international standards for our clients, making Havas a force to reckon with in the Vietnamese market as well as in SEA.”

Leading the operations alongside him will be Thanh Bui, who has been appointed as the Managing Director for the agency. With over 15 years of experience working across large client portfolios, Bui will be responsible for leading integrated solutions, strategic client management and new business for the agency.

“Havas’ Village offering is truly unique and allows us to be innovative, agile to adapting business challenges and create the most meaningful experiences as well as drive growth for our clients. I am extremely excited to be part of the team and looking forward to taking Havas Vietnam to its next phase of growth and expansion”, shared Thanh Bui.

Alberto Canteli, CEO/Chairman Havas Group, Nordics CEE & Middle East, SEA & NA said, “Our success as a network is determined by the strength of our people and leadership. Vietnam is a significantly important and growing market. Alexandre and Thanh have the proven expertise coupled with extremely strong leadership skills to build on what we have within the network and will help to set us up for renewed success.”