Collaborative. Confident. Accomplished. Supportive. These are the characteristics that describe this year’s “class” of Vision Monday’s Most Influential Women. They also describe Courtney Myers, a Red Havas SVP who has just been named among its 2023 honorees.
Courtney has been with our agency since 1998 — you read that right — growing with us through many promotions and agency rebrands.
According to Vision Monday, Courtney was chosen because she “is a rock star at the public relations company Red Havas, where she handles PR for Transitions Optical. She has co-chaired the events committee of the Optical Women’s Association for several years, and her commitment to go above and beyond to ensure the OWA’s success has been phenomenal. Courtney is most deserving of this award.”
Courtney graduated from Carnegie Mellon University with a bachelor’s degree in industrial design and minors in psychology and fine arts, which “is not your typical PR degree,” Myers said. Combining experience in business-to-business, consumer, health care and technology with her background in art and design Myers provides clients a unique perspective on marketing and public relations.
“At my core I am a storyteller. Whether you are a photochromic dye chemist or a CEO I want to speak your language, dig into your business and tell your story,” Myers said.
From strategic counsel and planning to execution Myers advises clients on public relations, social media, experiential events, CSR programs, brand development, company vision, thought leadership and direct marketing campaigns. She has helped Transitions Optical create, communicate and build their brand around the world.
For Transitions, Myers is heavily involved with Transitions Academy, an annual educational forum for industry partners on company marketing programs and industry trends; she created and managed the Transitions Pro Forum advisory group and Diversity Advisory board, which identify important patient challenges and oversees the development of programs directed to ECPs; and she developed the Transitions Change Agents, a social-savvy group of ODs and opticians who are changing the conversations ECPs are having with their peers and patients around Transitions lenses.
Myers has a special place in her heart for the Optical Women’s Association — she helped execute the OWA’s key events at Vision Expo East and West including the Champagne Breakfast and Connection Series events.
Courtney says, “Join the OWA. The OWA is a positive and uplifting organization where every interaction is about encouraging, supporting and uplifting each other. I appreciate how inclusive the organization is of all parts of the optical industry.”