RED HAVAS MIDDLE EAST WORKS WITH ADIDAS TO DEBUT ADIZERO DESERT RUNNER COLLECTION WITH A UNIQUE ART PIECE

adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence of the region: the desert. To celebrate the launch of this exclusive running shoe — crafted with the regions rugged beauty at its core — the brand partnered with HAVAS Red to unveil its first-ever anamorphic art piece in the UAE. Created by globally renowned American artist David Popa, the expansive 100-meter-wide anamorphic art piece in Sharjah’s Al Madam area pays homage to the boundless potential of the desert and the spirit of the modern runner.

TOURISM TASMANIA AND HAVAS RED ODD WIN PR IDEA OF THE YEAR FOR ‘ODD JOBS’ CAMPAIGN

Odd Jobs, a HAVAS Red campaign to get more travellers to visit the southern island state of Tasmania in winter, has won PR Idea of the Year at the Mumbrella Travel Awards in Australia. The campaign, which invited visitors to swap their day job for an Odd Job in Tasmania, was also recognised at the 10th annual […]