Red Havas, the global micro-network of Merged Media agencies, today published its latest report,
‘A New Lens on Brand Experience’, sharing insights and examining the forces reshaping the Brand Experience landscape.
“Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience”
Covering six key trends, the report demonstrates that the accelerated innovations of the last two years will continue to play a pivotal role in the world of Brand Experience. However, the most important insight that has been uncovered from the pandemic is that the key to building real, lasting relationships between brands and audiences boils down to our basic need for human-to-human engagement and shared experiences.
“Globally, we have seen fundamental shifts in consumer behaviours and attitudes that have led to cultural changes and the birth of a new wave of Brand Experience,” says James Wright, global CEO of Red Havas, and Global Chairman of the Havas PR Global Collective. “The industry is shifting the way it operates to engage with consumers. Brands are finding new, and often better, ways to connect with a post-COVID audience to become more relevant, meaningful and effective. It’s going to be a fascinating year ahead to see how Brand Experience will evolve.”
Steve Fontanot, Managing Director, Red Havas and Havas Blvd, adds, “We’re pleased to launch this Brand Experience trend report – it’s a culmination of many hours of research and conversations from right across the global Red Havas community. The report demonstrates the evolutions in consumer behaviours and expectations, as well as the opportunities for brands to engage in more meaningful and connected ways.”
Michael Ozard, Group Brand Experience Director, Red Havas and Havas Blvd, says the report’s insights will inform new experience-led opportunities for clients: “Through our work with the world’s most ambitious brands, we’ll continue to explore the changing Brand Experience landscape and new trends to create more meaningful and innovative work for our clients.”
The six trends include:
The report was authored by Red Havas staffers from around the world, including Steve Fontanot, AU Managing Director; Michael Ozard, AU Group Brand Experience Director; Linda Descano, US EVP and Head, Corporate Communications and Executive Visibility; Courtney Myers, US SVP and Head of Experiential; Kana Phung, AU Senior Producer.
To download the report, click HERE.
Take the next step and reach out today.
HAVAS Red