Merged media agency network HAVAS Red adds Japan to its growing bench of global markets and offerings
New York, September 3, 2024 — HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork, today announced the addition of HAVAS Red Japan.
This follows the network’s regional expansion last November, when it acquired a majority stake in one of India’s foremost PR consultancy firms, PR Pundit, which now operates as PR Pundit HAVAS Red. Today’s announcement brings HAVAS Red’s merged media capabilities into a total of 19 markets around the world.
“Bigger, better, bolder and more borderless — that’s how HAVAS Red continues to grow each year,” said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we’re thrilled to extend our footprint into Japan, where our HAVAS colleagues are already delivering groundbreaking work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence.”
Earlier this year, HAVAS Red announced its second market opening in Africa, with the opening of its office in Ivory Coast. In addition to Japan, India and Ivory Coast, HAVAS Red has offices in Australia, China, France, Germany, Indonesia, Italy, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K. the U.S., and Vietnam.
“HAVAS Japan has seen significant growth over the last 3 years and by launching Havas Red in Japan with Masashi leading the capability, we are not only expanding our service offerings but also positioning ourselves to better meet the specific demands of this market. With the addition of comprehensive PR capabilities, we can deliver more integrated and impactful solutions that resonate with local audiences while aligning with global standards. This strategic move ensures that HAVAS Japan is even more equipped to drive meaningful connections for our clients, making us a stronger partner in their growth and success,” said Darrell Nelson, CEO of HAVAS Japan.
Managing Director of HAVAS Red Japan, Masashi Kitaichi, added, “We’ve been fortunate to work already with a wonderful portfolio of clients at the HAVAS Village in Japan. Now, by expanding to become HAVAS Red Japan, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations.”
2023 marked another period of strong growth and performance for HAVAS Red, which was named Campaign’s Global PR Network of the Year and shortlisted for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. In Australia, India, the Middle East, Spain and the U.S., HAVAS Red alsdo took home Agency of the Year honors. The agency’s roster of clients include Toyota, Jaguar Land Rover, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the U.K. Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among others.
In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.
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Contact
Linda Descano, CFA
Chief Integration & Marketing Officer
HAVAS Red
+1 201 988 4632
About HAVAS
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 markets sharing one single mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged, fusing all its global expertise, tools and capabilities, to create, produce, and distribute personalized and optimized content and experiences on a large scale in real-time. With creative ideas at the heart of this unique model, supercharged by the latest data, technology and AI, but powered by humans, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation. Havas is committed to building a diverse, inclusive, and equitable workplace, that prioritizes the well-being and professional development of its talents. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com.
About HAVAS Red
HAVAS Red is part of the HAVAS PR Network, the PR and communications arm of HAVAS that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red’s strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit www.havasredgroup.com.
About Havas Japan
Havas Japan is part of the Havas Village. As an integrated village, our creative, PR and media teams work together ensuring agility and providing strategic creativity deeply rooted in unique local culture in Japan. We are deeply committed to fostering a diverse and inclusive culture where everyone feels valued, respected, and empowered to thrive. In December 2017, Havas became a part of Vivendi, a renowned global leader in media, entertainment, and communications, further enhancing our capabilities and reach.