Today we’re announcing the launch of INDUSTRY — our global strategic communications offering that brings together HAVAS Red’s global business-to-business (B2B) expertise across multiple vertical industries. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.  

The practice’s expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate. 

HAVAS Red’s INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact. 

New white paper: “Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection” 

To mark the launch of INDUSTRY, HAVAS Red has also released our latest white paper, “Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.” It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain — including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.  

We hope you’ll download it, read it, share it and let us know what you think. 

Learn more about the work we do at HAVAS Red.