New York, March 25, 2026 — HAVAS Red, the global PR agency micronetwork of the HAVAS Group, today announced a strategic partnership with Eureka&Co., one of Mexico’s leading independent communications agencies, strengthening the network’s ability to deliver fully integrated, merged media communications for clients across Mexico and the broader Latin America region. The partnership brings together Eureka’s deep local expertise with the scale, creativity, media capabilities and global connectivity of the HAVAS network.
Founded in Mexico City in 2008, Eureka&Co. has built a reputation as one of Mexico’s most respected communications agencies, serving global brands including Google, Coca-Cola, Netflix and Walmart. Through the partnership, HAVAS Red clients will gain expanded access to Eureka’s local market insights and strategic communications expertise, while Eureka clients will benefit from HAVAS Red’s global merged media model integrating earned, social, experiential and content.
“This partnership closes one of the most important gaps in our global presence and represents a major step forward in strengthening HAVAS Red as a truly global network,” said James Wright, Global CEO of HAVAS Red. “Eureka&Co. has built an exceptional reputation in Mexico and across Latin America. Together, we will be able to deliver even more integrated communications solutions for clients seeking both deep local expertise and seamless global collaboration.”
Eureka&Co. was founded by Marisol Alcelay Arcelus, Rodrigo García and Alfonso “Poncho” Loera, who built the agency from a small startup into a team of more than 100 professionals known for strategic communications, influencer engagement, content creation and reputation management.
“At a time when communications are increasingly global, integrated and multidimensional, joining forces with HAVAS Red allows us to preserve our independent spirit while expanding our regional capabilities and connecting to a powerful global network of talent and expertise,” said Rodrigo García, co-founder of Eureka&Co. “We’re excited about what this partnership will enable for our team and, most importantly, for our clients across Mexico and the broader Latin American market.”
The partnership also strengthens the capabilities of HAVAS Village Mexico, creating new opportunities for collaboration across communications, creativity and media within the broader HAVAS ecosystem.
“Eureka & Co. has set the gold standard for communications agencies in Mexico, and their story is as inspiring as the work they deliver,” said Juan Diaz, Chief Executive Officer of HAVAS Village Mexico. “What began as three friends sharing a single room has grown into one of the most respected agencies in the region. Their people-first culture, deep client focus, and passion for outstanding work mirror the values we share at HAVAS Mexico. Together, we’re excited to build something even stronger for clients throughout Latin America.”
The alliance will support a wide range of services including strategic communications, public relations, reputation management, influencer engagement, content creation and crisis communications.
With this partnership, HAVAS Red now operates in 24 markets worldwide, with recent expansion to Kenya, Nigeria, and Ukraine. It continues to expand its global footprint and ability to support multinational brands with locally rooted expertise.
The announcement follows a period of strong global momentum for HAVAS Red. The network was recentlyshortlisted for the 2026 PRWeek Global Awards in the Small Global Agency category and has earned multiple industry honors worldwide, including Agency of the Year at the Golden Target Awards, Silver in Campaign’s Global Agency of the Year Awards (Global PR Network category) and Bronze for Large Agency of the Year at the Bulldog PR Awards. PRovoke Media named HAVAS Red among the Best Agencies in EMEA, North America and the U.K., while the network was also recognized as an Agency of the Year at Ragan’s inaugural Zenith Awards, included in the PR Net 100, and listed among PRovoke’s 80 Best Agencies in the U.S. Internationally, HAVAS Red was rankedthe No. 1 consultancy in Australia and New Zealand in the first-ever Earned First APAC Consultancy Performance Index, with HAVAS Red APAC placing No. 5 overall in the region and No. 2 among midsize networks.
About HAVAS Red
HAVAS Red is part of the HAVAS PR Network, the PR and communications arm of HAVAS that comprisesapproximately 40 agencies around the world and more than 1,300 employees. HAVAS Red’s strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit www.havasredgroup.com.
About Eureka & Co.
Eureka & Co. is a Mexican agency specializing in strategic communications, public relations, digital marketing and talent management, founded in 2008 in Mexico City. With a holistic approach and a strong connection to today’s culture, Eureka develops positioning, reputation and brand-building strategies for national and international clients. More information: eurekando.com.
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