New York, August 12, 2025 — HAVAS Red, the global PR, social and influencer agency micronetwork, today announced the expansion of its African footprint with the launch of HAVAS Red Nigeria. This follows Red’s initial expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025.
“Africa represents one of the most exciting frontiers for growth, creativity and innovation, and we are proud to deepen our commitment to the region with a new office in Nigeria,” said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “This addition reflects our continued momentum and ambition to deliver standout thinking and campaigns — borderless, integrated and meaningful — for our clients around the globe.”
In Nigeria, HAVAS Red will be led by Dare Oyegbola, a HAVAS veteran with more than a decade of experience in advertising, production and communications.
“Our growth across Africa is powered by one vision and one unified way of working,” said Provit Chemmani, CEO of HAVAS Africa. “As we bring HAVAS Red’s capabilities into more of our Villages, we are building a network that’s not only creatively bold but deeply connected to the markets and communities we serve. These new launches position us to deliver even more value to clients seeking culturally relevant, high-impact campaigns.”
The expansion into Nigeria builds on a wave of momentum for HAVAS Red over the past year, which included adding Japan, Greece, Côte d’Ivoire and Kenya to its 750+ strong network of practitioners and being named PRovoke Media’s Global Midsize Agency of the Year. The agency also earned awards for standout campaigns on behalf of clients such as Tourism Tasmania, Perrigo (Opill), adidas, Coke Studio, Chivas Rigal, Domino’s, Novartis, Merck KGaA, and the U.K. National Health Service Blood & Transplant, among others.
In 2024, HAVAS Red agency introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. The agency’s other global specializations include Peaks (executive branding), Industry (B2B strategy), Red Impact (purpose and sustainability), Health by HAVAS Red (health and wellness), Red Connect (B2B content marketing), and SWAY by HAVAS Red (influencer marketing).
Our driving mission is to ensure we help our clients take transformational leaps with their organization, category and/or industry. We’re the agency you can turn to for intelligent strategy, ideas and people. We create intelligent content that’s optimized, personalized, responsible and delivered with a point of view that puts brand stakeholders at the heart of the conversation.
HAVAS Red is part of the HAVAS PR Network, the PR and communications arm of the HAVAS Group that comprises over 40 agencies in over 25 markets worldwide. James Wright serves as global CEO of HAVAS Red and global chairman of the HAVAS PR Network.
Contact
Jodi Einhorn
Senior Vice President
HAVAS Red
+1 917 716 6052
About HAVAS Red
HAVAS Red is part of the HAVAS PR Global Network, the PR and communications arm of HAVAS that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red’s strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit www.havasredgroup.com.
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Contact
Jodi Einhorn
Senior Vice President
HAVAS Red
+1 917 716 6052
About HAVAS Red
HAVAS Red is part of the HAVAS PR Global Network, the PR and communications arm of HAVAS that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red’s strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit www.havasredgroup.com.
