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Glenmorangie believes that a knowledge filled and theoretical experience is not necessary to enjoy the wonder of its single malt.
Founded on this brand truth, a campaign was pegged entirely on inclusivity, to establish its new global positioning and welcome more people into its wondrous world…
It’s kind of delicious and wonderful.
In a bold move, this marked the first time a global whisky brand challenged traditional norms around single malt consumption.
The brand introduced a distinctive strategy, launching a vibrant, technicolor campaign aimed at attracting a new generation of consumers. Instead of focusing on the technical aspects of taste, the campaign emphasized emotional storytelling.
Through immersive, authentic experiences and partnerships with influential voices, Glenmorangie brought its exceptional single malts to life. The campaign celebrated the joy of togetherness, weaving the brand’s core values into key moments of consumption.
Glenmorangie became the brand driving the most conversations in 2022 with 70% YOY growth.
Highest engagement with 88.9% YOY growth.
The brand’s audience base increased by 136% as compared to the same period in the previous year.
Overall reach of media and influencer program
65+ brand led stories including 21 interview features.
326+ social exposures achieved through delicious and wonderful storytelling by 255+ KOLs.
Take the next step and reach out today.
HAVAS Red
