As the world’s first enterprise solution for identity verification, AU10TIX has earned the right to call itself a leader in identity verification and management. (By the time you read this sentence, this company would have converted countless human smiles, identity documents and data points into authenticated, all-access passes to your products, services and experiences.)

A key client win over the past year, AU10TIX retained Red Havas to help elevate its brand awareness in the U.S., and gain a toehold in relevant media and social media conversations in the areas of identity intelligence, adaptive identity and identity inclusion — as relevant to key industry verticals such as payments, fintech, telehealth and the sharing economy.

We started at the beginning by developing a messaging architecture and conducting media training for company spokespeople.​ Then we executed an always-on media relations program that leveraged editorial calendars, company announcements and key milestones to support proactive outreach across trade and business media.​ In addition, we revamped their social media strategy to help complement earned media efforts and provide a foundation for an across-the-funnel, integrated lead-gen program across search, social and select trade outlets.​

But that’s not all. We also launched a thought leadership program, including whitepapers, blogs, bylines, speaking opportunities and award submissions, to elevate AU10TIX’s senior leaders, sparking new earned opportunities.​ Then we conducted a brand-first proprietary survey on Americans and privacy to examine the intersection of control, convenience and choice when it comes to how consumers engage with technology in their day-to-day lives.​ And last but not least, we coordinated high-impact media integrations with Insider (three-part custom article series and global event program), Cheddar (sponsorship of its Fast Forward show), Raconteur (sponsored byline in their annual Digital Identity Report) and PYMNTS (five-part tracker report supported by a companion video and article) that extended our reach to new audiences, drove leads and amplified earned media messages. ​