The Challenge

As the world’s first enterprise solution for identity verification, AU10TIX has earned the right to call itself a leader in identity verification and management. (By the time you read this sentence, this company would have converted countless human smiles, identity documents and data points into authenticated, all-access passes to your products, services and experiences.)

A key client win over the past year, AU10TIX retained Red Havas to help elevate its brand awareness in the U.S., and gain a toehold in relevant media and social media conversations in the areas of identity intelligence, adaptive identity and identity inclusion — as relevant to key industry verticals such as payments, fintech, telehealth and the sharing economy.

The Solution

We started at the beginning by developing a messaging architecture and conducting media training for company spokespeople.​ Then we executed an always-on media relations program that leveraged editorial calendars, company announcements and key milestones to support proactive outreach across trade and business media.​ In addition, we revamped their social media strategy to help complement earned media efforts and provide a foundation for an across-the-funnel, integrated lead-gen program across search, social and select trade outlets.​

But that’s not all. We also launched a thought leadership program, including whitepapers, blogs, bylines, speaking opportunities and award submissions, to elevate AU10TIX’s senior leaders, sparking new earned opportunities.​ Then we conducted a brand-first proprietary survey on Americans and privacy to examine the intersection of control, convenience and choice when it comes to how consumers engage with technology in their day-to-day lives.​ And last but not least, we coordinated high-impact media integrations with Insider (three-part custom article series and global event program), Cheddar (sponsorship of its Fast Forward show), Raconteur (sponsored byline in their annual Digital Identity Report) and PYMNTS (five-part tracker report supported by a companion video and article) that extended our reach to new audiences, drove leads and amplified earned media messages. ​

The Results

125-plus placements secured and 270 million-plus earned impressions generated in outlets including The Wall Street Journal, TD Ameritrade Network, Washington Post, Fortune, Forbes, Protocol, PC Mag, LifeWire, Wharton Fintech Podcast, American Banker, The PayPers, IBS Intelligence, The Cyber Wire, Biometric Update, Fintech Magazine and PYMNTS, among others.
16 million-plus paid impressions, 586,000-plus video views and 1000s of leads generated through media integrations — surpassing CTR and engagement metrics across all media partner platforms.
400-plus pieces of coverage garnered, representing 380 million-plus impressions, of the Wakefield research.
112% improvement in click volume and 13% improvement in CPC achieved since taking over lead generation from AU10TIX’s previous agency.