AQUA Carpatica, a nitrate-and-sodium-free water brand, enlisted HAVAS Red to secure earned media coverage and raise overall awareness of both its still and sparkling varieties among its key demographic of expectant mothers, health-conscious families, organic foodies, and health and fitness enthusiasts.

We brokered a partnership with celebrity chef and expectant mother Daphne Oz to serve as a spokesperson for the brand and speak to the dangers associated with nitrates in drinking water. Additionally, in an effort to generate buzz about AQUA Carpatica among the online communities interested in health, wellness, fitness and motherhood/family, we seeded product to influencers within the categories across the U.S.