Taking the WIMBLEDON experience virtual – American Express

The Challenge

We were tasked with launching Amex’s new interactive AR mobile tennis game, that gave Wimbledon fans the chance to be coached by a volumetric capture of tennis star, Andy Murray

The Solution

  • AMEX created a one-to-one game play experience with Andy Murray, called Champion’s Rally – a highly interactive gaming experience brought direct to fans through their smartphones 
  • The game was brought to life via augmented reality where fans take part in a tennis rally that merges the digital and physical worlds 
  • We placed exclusive interview opportunities with Amex Ambassador Andy Murray to drive people to download and play 

The Results

142m opportunities to see
Secured a five-page cover story with The Times Magazine, and Press Association syndication and hosted over 35 media and influencers on site who played the game.
Increase of 12.5% for consideration around Amex products and services specifically due to PR activity (Fly Research 2021)
Leader of sponsor coverage across tournament. 14% engagement across influencer content